How Owning A Business Is Like The Iditarod


Have you ever wanted to drive a team of dogs across frozen lakes and tundra? Maybe not, however, sometimes being a business owner can feel as though you are out in the middle of nowhere all alone. The Iditarod is one of my favorite sporting events of the year, aside from the Super Bowl that is. My mom and I look forward to the race and follow along daily from the events that lead-up to the start of the race to the thrilling finish. Congratulations to Mitch Seavey and Dallas Seavey for finishing in first and second place this year!

At times running my own business leaves me feeling like I am rushing through the dark with little more than instincts and years of experience to rely upon and get me to the finish line. At times, I am pushing beyond my comfort zone and approaching what feels like thin ice that could crack allowing me to plunge into the freezing water below at any moment. Ironically, it is in those uncomfortable moments that I have the biggest breakthroughs in my business. It is very easy to become complacent and find yourself in the rise, work, rinse and repeat cycle which will lead to burnout and frustration.

Just like the Iditarod, running your own business means being prepared for the challenges you will face. I have been working in my field for over a decade, and there are still circumstances I encounter for the first time. One of my favorite entrepreneurial quotes if from Sir Richard Branson “say yes and learn how to do it along the way.” As a business owner, you need to measure when the risk is worth the reward.

Imagine you are a musher preparing your sled for your first race. The nerves, the excitement, the promise of a new adventure. It is all incredibly thrilling but without the proper equipment and training your not going to make it to the finish line. Your sixteen dogs represent the various elements of your business that need to work together to help move you forward. These can be such elements as your business plan, marketing, funding, sales funnels, email opt-ins, products and services you offer, your customer service, your branding, etcetera. No one area working well will help you toward the finish line, they all have to work in conjunction with one another to enable you to reach your goals.

Now let’s take a look at the items in your “sled.” These items should be your absolute essentials if you overload your sled your dogs can’t pull you to the finish line. However, if you don’t bring the essentials with you, you are just begging Murphey’s Law to have its way with your well-laid plans. Your essentials are the intangible elements of your business. Your drive, your determination to succeed, your work ethic, and your integrity. These are the items that you need to succeed. Without a sense of who you are and where you want to be you will never finish the race. You must always be able to follow the path you are on no matter how scary, bumpy, or winding. It is only once you have overcome those obstacles that you will be able to reflect and see just how far you have indeed come. Are you prepared to run your business Iditarod?

Are you ready to level up your business? Enroll in my E-Course, Building Your Business Online Course and turn your business goals into your daily reality.

Cheers to Your Success!

Ref J

Is your business journey anything like the Iditarod? Please remember that I am sharing what I have learned in over a decade of helping small businesses grow and succeed. The opinions expressed in this blog are solely that of The Business Ref and should be considered as such. None of the views expressed within this blog should be taken as personalized advice. Always consult with your legal counsel before making any decisions regarding your business. Remember, sharing is caring. If you have found this blog helpful, please share it with someone.

About The Business Ref

Ref J is a football loving, charismatic, business enthusiast who wants to help you realize the potential of your small business. Ref J has helped several small businesses streamline their business while growing their profits. Please follow me @thebusinessref

8 comments on “How Owning A Business Is Like The Iditarod

  1. I’m a little over a year deep into wanting that piece of the digital world for my myself. There are times where I second guess myself and then there are times where I’m standing on a mountain of gratitude! But I will say, owning and running your own business will make you want to conquer the world with every little personal win you seek out. It’s an amazing thing what it will do for your self confidence.

  2. Sometimes my business does feel like a real slog! If it wasn’t for continuous goal setting and taking things in small bites, I definitely think I would be overwhelmed by the loneliness and pressure. Great comparison, thanks for sharing!

    • Hello Chelsea,

      Thank you! Yes, being in business can be difficult but it can also be rewarding when you look back at where you started to where you are today. Keep moving forward, you are doing awesome things!

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