The Business Ref



Who is the Business Ref? Well, Ref J is a football loving, charismatic, business enthusiast who wants to help you realize the potential of your small business. I have helped several small businesses take actionable steps to optimize their business and maximize their profits. Do you have a question about starting your small business? Drop me a line at

Featured Posts

How to Improve Your Customers Experience

Aug 26, 2016 | No Comments

  Customer service is everything for your business. As I have said before (read Customer Service, Are You Getting It Right? ), I firmly believe that customer service will make or break your brand. Social media apps and the internet has made customers even more powerful by allowing them to share their experiences instantaneously. Right or wrong, […]

What To Consider When Creating Your Website

Aug 25, 2016 | No Comments

What does your website say about your business currently? Let’s take a hard look at it and see where you can improve and draw in more visitors. There are many factors to creating a website and you want to ensure that your tribe not only comes to visit your site but lingers. Your content most […]

Common Myths About Starting Your Own Business

Common Myths About Starting Your Own Business

Aug 16, 2016 | No Comments

  Are you ready to start your own business? Take my free seven-day email course and begin your journey with a little help from me, click here to sign up. I have met so many who want to start their own businesses and I encourage entrepreneurship because it can be rewarding but it will take a tremendous […]

Keys to Selling at Farmers Markets

Keys to Selling at Farmers Markets

Apr 14, 2016 | 18 Comments

  I am fortunate enough to live in Southern California where the weather is fantastic roughly 99.9% of the time. Therefore, at times, I forget just how fortunate I truly am to be able to enjoy a variety of Farmers Market’s all year round. I love being able to socialize with the purveyors of the […]

Establishing Your Community Ties

Establishing Your Community Ties

Mar 17, 2016 | 19 Comments

One component of operating a successful small business is to be an established presence within your community. Every new business struggles to earn its place within the community. Remember that old adage ‘respect is earned not given?’ It’s true! One way to earn some respect is to focus on building strong community ties. These ties are essential […]

Just One More Thought

Starting a small business can be exciting and very overwhelming. So why go it alone? Let me help you navigate these waters by sharing the experiences and knowledge I have gained in over a decade of working with small businesses. I hope you will find my blog helpful and that you will join the on-going discussion about small business ownership.

Thank you for stopping by. Please take your time and browse my blog posts and do not forget to sign up for my newsletter and follow me on Twitter @thebusinessref.


~ Ref J

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